Kiuas Ventures is a startup accelerator in Helsinki part of Aalto. It gave us space to test our earliest ideas with founders, recruiters and professionals.

We left with a clear direction for Hei Dingo working with ambitious teams recognizing exceptional people doing meaningful work.

A first attempt to give our solution a name and a voice that would resonate with selected candidates. The work showed us that Hei Dingo could not be broad or interchangeable.

It needed a point of view that considered ambitious teams and exceptional people to value opportunity. Trust begins with being clear about what you stand for. From a brand positioning Hei Dingo got challenged to speak clearly to key users.

Outstanding professionals rarely are the ones who are looking. They are getting things done.

They are already building, leading and creating value elsewhere. Hei Dingo makes the right introduction possible giving ambitious teams a curated way to reach them, and exceptional people control over when an opportunity is worth their attention.